AE STUDIO CONSULTING

Paris-based brand consultancy, weaving brand strategy and creative strategy to create impact

Our added value: Strategic thinking with creative vision

Areas of expertise

A hybrid approach

I’m Jung Ae Descamps, a senior brand consultant and creative strategist with a strong entrepreneurial background and 20 years of experience in trend forecasting, branding, product strategy, and consumer behavior.

I founded AE STUDIO CONSULTING to combine strategic thinking and creative vision.

I have always enjoyed bridging substance and style, connecting strategic vision with aesthetics, and using creativity in a purposeful, meaningful, structured way. Strategy x Aesthetics = impact.

At AE, we craft actionable strategies tailor made to your unique challenges. Our solutions are agile, relevant, and both cost- and time-effective — always focused on delivering real value. And above all - we love to work hand in hand with you.

Jung Ae DESCAMPS

Founder of Ae studio consulting I Founder of Tresse Paris, bpi France Innovation Award Winner I Belgian-Korean with international experience.

Clients

Beauty 

Aveda, Diptyque, Puig, Coty, Mane, Symrise, Unilver , Colgate-Palmolive, L’Oréal Korea, Wella, Groupe Amore Pacific, Hermès

Design   

LG, Samsung, Huawei, Nespresso, Staub, Vorwerk, Carré Basset

Art de vivre 

Hennessy, Mumm, Martell, Veuve Cliquot, Pernod Ricard, Grey Goose, Hydracy, Picard, BHV, Studio Sophie Touzet, Moments , La Maison de la Chimie, Ville de Menton, Hotel&Performance

Luxury 

Groupe LVMH, Groupe Chalhoub, Valentino, Fauchon, L'Oréal Luxe, Publicis Luxe

Naming strategy and manifesto for a new French hospitality group

Sense of Purpose (SOP) for a luxury beauty brand

Target analysis and identification of beauty and lifestyle drivers for a spirits brand

Offer strategy and Color (CMF) recommendation for an American drinkware brand

Amenities observatory for a French luxury leather goods brand, to address eco-responsible challenges

Portfolio presentation available upon request.

Recent work